Lead Generation

Lead Generation Lead generation is a process of searching for people who may be potentially interested in your service and getting in contact with them to communicate further and convert. Lead generation is a core part of thesales funnel for many B2B companies since their products can cost thousands of dollars and web visitors are less likely to buy their product or service directly from the website. Collecting new leads allows the businesses to educate and nurture prospective customers through email marketing, before reaching out to qualified leads directly via salespeople. Lead generation is also important for ecommerce and ...