Lead Generation
Lead
Generation
Lead generation is a process of searching for people who may
be potentially interested in your service and getting in contact with them to
communicate further and convert.
Lead generation is a core part of thesales
funnel for many B2B companies since their products can cost thousands of
dollars and web visitors are less likely to buy their product or service
directly from the website. Collecting new leads allows the businesses to
educate and nurture prospective customers through email marketing, before
reaching out to qualified leads directly via salespeople.
Importance
of lead generation
The
lead-to-customer convertion rate is never 100%. This is why filling in
the sales funnel with quality leads is the main lead generation purpose.
The importance of getting quality leads is obvious. It helps you:
·
Target the right people. You focus your resources on
specific customers who are more likely to buy your product or service. This
results in saved time and money, streamlining your company’s processes and
growing sales.
·
Build brand awareness. Lead generation always entails educating
your leads on your company and its product — both when they get to know about
you on their own or when you reach out to them with the information about your
product’s features. Leads can then spread information about your brand by word
of mouth, bringing you even more clients.
·
Get valuable data. As a rule, generating leads means collecting
information about your prospective customers, their wants and needs, and your
competitors. This helps you improve your product or service so that it has a
competitive advantage in the market.
·
Grow revenue. With an effective lead generation
strategy, your company can get 133% more revenue than you’ve planned.
Lead generation tools
If
you work at scale, manual lead generation is a tough and ineffective job. You
need to automate some of your processes, and that’s where lead generation tools
come in handy.
Lead generation tools are software that helps you
attract leads or find and contact them on your own. There are dozens or even
hundreds of lead generation tools available, all categorized depending on your
goals. We’ll discuss five of the most popular categories:
1. Email
lookup tools
2. Email outreach tools
3. Marketing and sales automation tools/CRMs
4. Communication tools
5.Advertising tools
B2B lead generation trends
Lastly,
here’s a list of lead generation trends we recommend you to consider, as
they’ve proven to perform well when it comes to attracting more leads:
·
Chatbots. Among a wide range of features, they now
offer lead generation. You can insert any question into the chatbot, from “What
are you searching for?” to “Leave your email address, and we will send you a
freebie.” They are a great choice for small teams as they are fully automated
with no human oversight.
·
Video guides. Use them to divert traffic to your
website, for onboarding, or social updates.
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